Allure Collection
Allure Bridals represents the bride who dreams of glamour and ageless, lovely detailing.
Couture Collection
From luxe ruffles to countless sparkling Swarovski crystals, the latest Allure Couture collection evokes memories of old world elegance.
Romance Collection
Airy and effortless, Allure Romance lives up to its name - with muted pastel tulle and abounding lace at every turn.
Women Collection
The Allure Women’s collection features gorgeous fabrics, laces and silhouettes to highlight your curves.
Madison James Collection
Madison James is for the modern, sophisticated bride. Equal parts romantic and chic, the collection highlights the beauty of a woman in love.
Wilderly Collection
Detailed fabrics and lace compliment a contemporary brides’ vision with a carefree elegance and free-spirited feel.